Prof. Dr. Elke Theobald


Studies in computational linguistics, philosophy and computer science in economics in Heidelberg and Mannheim. Since 1998 professor of computer-based media at Pforzheim University and director of the study path (major) Advertising. Research and advisor emphasis in online-marketing, eBranding and Marketing Intelligence.


Exclusive Competitive Intelligence Seminar September 2016!

Exclusive Competitive Intelligence Seminar, September 2016 Successful implementation of market and competition analysis in the company more
Inhouse Seminars

Inhouse Seminar

Introduction of market and competitive analysis in your company Your benefits: Participants from all relevant departments (up to 7 P) Analysis of your data sources, your processes and your needs Moderated discussion between departments Develop an approach for the introduction of competitive intelligence in your company with development of a data model, the integration into your operational and organizational structure and the definition of the required outputs (reports, ad hoc reports, newsletters and much more.) more