Plan, operate and control your marketing activities company-wide with the
MARKETING and CAMPAIGN PLANNER
.
It is the perfect tool to maintain a clear overview and to identify best practice campaigns.

Easy campaign planning

Our module MARKETING AND CAMPAIGN PLANNER provides two important features:

  • Planning and operating of your marketing activities and campaigns for international markets and arbitrary business fields, product groups and target groups.
  • Storage and archiving of competitor’s campaigns with filtering function by countries, product groups, competitors, brands, advertising instruments, communication channels, target groups, etc.

 

Planning your marketing and communication activities

With this planning tool you will be able to create and adjust your annual marketing planning. It provides the following features:

  • Central administration of campaign data in a database, from the idea to the documentation to the finalized campaign.
  • Organizing of product or campaign launches
  • Central marketing calendar with different views (i.e. tools, countries, target groups)
  • Budget allocation
  • Management of actual and desired budget; dynamic calculation of subtotal and final total
  • Management of actual and desired KPI for campaign success (i.e. contact number, turnover), KPI can be adjusted individually
  • Processing of data in graphics and diagrams with dynamic filtering functions (country, target groups, product groups)
  • Administration of the media plan
  • Storage of all related campaign documents (layouts, meeting protocols, etc.)
  • Generating of PowerPoint, PDF, Excel spreadsheets for your internal reporting
  • Foreign currency function
  • Multilingualism
  • Differentiated right management
  • Work flows support you as a team

 

Competition Campaigns 

Alongside your own campaigns you are able to collect competition campaigns and make them accessible company-wide via the system. The Campaign Planner has the following features:

  • Central storage in the media data base of competition campaign data
  • Filtering of data by competitors, country market, business field, brand, product, year, etc.
  • Processing of data in graphics and diagrams with dynamic filtering functions (by country, target groups, product groups)
  • Generating of PowerPoint, PDF, Excel spreadsheets for reportings or meeting documents
  • Multilingualism
  • Differentiated right management

Monitor the websites of your competition in order to gain insights about new campaigns.

MANAGEMENT MONITOR campaign planning
Calendar overview campaign planner

User perspective

Easy campaign planning

The following questions can be answered by the MARKETING and CAMPAING PLANNER:

Which marketing activities are planned

  • Worldwide markets?
  • For our product groups?
  • For different target groups?
  • In different media channels?
  • How do we allocate our budget?
  • Which instrument has the best goal attainment?
  • Which campaigns can serve as best practice examples?
  • What is the actual status of the campaigns? Which campaigns have the largest deviation in time or budget?
  • How many campaigns are planned this period for target group A?
  • Which marketing objective benefits from the campaigns?

 

Regarding the competition campaigns the following questions can be answered:

  • How does the competition advertise a specific product segment?
  • How high is the advertising impact?
  • How does the competition address customers?
  • Which instruments and media channels are used by the competition?
  • Which product benefits are advertised?
  • Which visual language is applied by the competition?

Your benefits by using Campaign Planning

The CAMPAIGN PLANNER

provides the following advantages:

  • Central marketing calendar
  • Central administration of campaign data within the media database
  • Management actual/plan budget
  • Management actual/plan KPI
  • Work flow support for the internal communication
  • Graphical processing of data
  • Administration of media plans
  • Generating of PowerPoint, PDF, Excel spreadsheets
  • Foreign currency function
  • Multilingualism
  • Differentiated right management

 

Accumulation and archiving of competition campaigns with filtering function

  • By countries
  • Product groups
  • Competitors
  • Brands
  • Advertising instruments/media
  • Target groups
  • Calendar
  • Central storage of competition campaign data in the media database
  • Filtering of data by competitor, country market, business field, brand, product, period
  • Graphical processing of data
  • Generating of PowerPoint, PDF, Ecxel spreadsheet
  • Multilingualism
  • User model

Our products for your campaign planning

What our products can do

  • individual and branch-specific campaign and activity profiles
  • easy usage via browser
  • easy campaign analyses
  • central accumulation of important marketing information
  • Is able to complement existing inhouse-systems as add-on