COMPETITION RADAR

The COMPETITON RADAR traces online activities of competitors and informs you continually about essential modifications on their websites. Along with the Competitive Intelligence assistant you are able to accumulate, structure, and compare detailed information of respective competitors, competing products, and markets. With that, a flexible database is created continually which will be accessible company-wide.

MARKETING- AND CAMPAIGN PLANNER

With the CAMPAIGN PLANNER you are able to plan your own marketing activities and campaigns for international markets and any number of business fields, product groups and target groups. Furthermore the module is able to accumulate and archive competition campaigns. With the filtering function you are able to separately observe and analyze countries, product groups, competitors, brands, advertising instruments, media channels, target groups, and more.

The MANAGEMENT MONITOR product suite

The product suite MANAGEMENT MONITOR is a marketing intelligence solution which combines and structures different marketing data in one knowledge database according to their company-specific marketing. The platform has proven itself in market analysis and competitive analysis with the COMPETITION RADAR in many projects. The marketing and campaign planner helps you plan your national and international marketing activities. In addition to the cooperation of the marketing managers as part of the marketing planning and marketing controlling the marketing and campaign planner also enables the monitoring and archiving of the (international) competition campaigns. Of course you can also perform your corporate marketing planning with the planning module.

Request-specific Adaptation

Charts and Information Graphics

Adaption of Interface to your Corporate Design

Application fields

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Prof. Dr. Elke Theobald, CEO:

Studies in Computational Linguistics , Philosophy and Economics computer science in Heidelberg and Mannheim. Since 1998 Professor of computer-based media at Pforzheim University and Vice-Dean of the Faculty of Business and Law. Research and consulting focus in Marketing Intelligence, online marketing and eBranding.